I’m not sure at what point in my life a visit to McDonald’s started to feel like a visit to a strip club–just wrong in so many ways. The food isn’t very healthy and the marketing has always been over the top and a little creepy. Ronald McDonald, the Hamburgler, Happy Meals–all seem sort of JonBenet to me now. That said, I can’t resist sometimes when they practically give away the food I grew up on before I started to shave and become rebellious and fell in with the Whopper crowd. The 2 for $5 Mix and Match got me back in the door and I ordered two so I could sit down to my own buffet of a Big Mac, a Quarter Pounder with Cheese, a Filet-o-Fish, and a 10 piece McNugget. Of course the store I went to failed to load my bag with all four. And I failed to check the bag before I got all the way back to the house so comme ci, comme ca. I went back a few days later and got 2 Filet-o-Fish sandwiches for $5 and splurged on a Snickerdoodle McFlurry. I do admire their recent television ad campaign that features incredible film of impossibly beautiful bacon and eggs on the griddle. I wonder how many eggs did that take to shoot? how much bacon? how come there’s no smoke or steam? is it all CGI? how much did it cost to produce and air those ads? I remember asking a McDonald’s worker once why their fountain Coke was so much better than anyone else’s and he said because their machine cost $60k and they calibrated it every half hour. It will probably be many months before I go back for another fix. Usually when I dive it’s for Taco Bell, or Burger King, or even Der Wienerschnitzel or just a Circle K or grocery store chili cheese dog, but if I see a marketing push for 15¢ McDonald’s Hamburgers I will rush back, get 10, eat 3, and throw 7 away. So Look for the Golden Arches! because You Deserve a Break Today! and I’m lovin’ it!
